[{"data":1,"prerenderedAt":84},["Reactive",2],{"gql:data:Q3wykJDmhN":3},{"resource":4},[5],{"author":6,"title":7,"isEditorial":8,"eyebrowText":9,"date":10,"heroImage":11,"introduction":9,"contentComponents":13,"relatedResources":32,"derivedSeoTitle":82,"derivedSeoDescription":83,"derivedSocialMediaTitle":82,"derivedSocialMediaDescription":83,"derivedSocialMediaImage":10},"Scott Miller - Former CEO, Hyatt","Company Culture Strategy: Alignment That Scales",false,"",null,{"id":12,"alt":9,"caption":10,"assetUrl":10,"assetUrlXs":10,"assetUrlSm":10,"assetUrlMd":10,"assetUrlLg":10,"assetUrlXl":10,"assetUrlXxl":10},"2309",[14,18,22,29],{"componentModel":15,"instance":16},"VideoComponent",{"videoEmbedCode":17},"\u003Ciframe src=\"https://player.vimeo.com/video/681136792?h=add639bfe5&color=3e7ec3&title=0&byline=0&portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen>\u003C/iframe>\r\n\u003Cp>\u003Ca href=\"https://vimeo.com/681136792\">Scott Miller on Company Culture.mp4\u003C/a> from \u003Ca href=\"https://vimeo.com/leadedgecapital\">Avery Rosin\u003C/a> on \u003Ca href=\"https://vimeo.com\">Vimeo\u003C/a>.\u003C/p>",{"componentModel":19,"instance":20},"TextBlockComponent",{"styleAsFeaturedContent":8,"body":21},"**Scott Miller, Former CEO of Hyatt and CEO of G100**\r\n\r\nScott Miller is the CEO of G100 and a Special Advisor to General Atlantic, where he provides strategic counsel to portfolio companies. He previously served as CEO of Hyatt Hotels Corporation and held senior leadership roles across Hyatt’s global operations. His experience spans enterprise leadership, strategy execution, and aligning culture across complex organizations.\r\n\r\n##### What Founders Should Know About Company Culture Strategy\r\n\r\n* **Culture starts at the top.** Company culture emanates from leadership behavior and priorities.\r\n* **Strategy and culture are inseparable.** Culture reflects how strategy, vision, and mission are understood and executed.\r\n* **Clarity prevents confusion.** Leaders must communicate vision succinctly to keep teams aligned.\r\n* **Focus sustains culture.** Undifferentiated enthusiasm for every opportunity erodes strategic discipline.\r\n* **Consistency builds trust.** Culture breaks down when leaders say one thing and do another.\r\n\r\n##### What to Know Before Defining or Refining Your Culture Strategy\r\n\r\n**What is a company culture strategy?**\r\n\r\nA company culture strategy defines how leadership communicates strategy, vision, and mission so teams understand what matters most. It provides a clear framework for decision-making and behavior across the organization.\r\n\r\n**How does culture deteriorate?**\r\n\r\nCulture weakens when teams become confused about the company’s go-to-market strategy. When leadership reacts to every opportunity without clear prioritization, employees lose clarity on direction and expectations.\r\n\r\n**Why is leadership alignment critical?**\r\n\r\nMiller emphasizes that culture is shaped in the corner office. Leaders set the tone by reinforcing focus, resisting distraction, and aligning messaging with action. Mixed signals undermine credibility and cohesion.\r\n\r\n**How should leaders maintain focus as companies grow?**\r\n\r\nManagement must hone culture around defined targets. Saying no is as important as saying yes. Strategic restraint helps teams stay aligned and execute consistently as scale and complexity increase.",{"componentModel":23,"instance":24},"QuoteComponent",{"attribution":25,"body":26,"image":27},"Scott Miller, Former CEO of Hyatt","Culture reflects what leaders prioritize and reinforce every day, not what’s written on the wall.",{"id":28,"alt":9,"caption":10,"assetUrl":10,"assetUrlXs":10,"assetUrlSm":10,"assetUrlMd":10,"assetUrlLg":10,"assetUrlXl":10,"assetUrlXxl":10},"2312",{"componentModel":19,"instance":30},{"styleAsFeaturedContent":8,"body":31},"##### Considering Growth Equity Capital?\r\n\r\nThinking about how a clear company culture strategy supports execution, leadership alignment, and long-term value?\r\n\r\nWe work with founder-led companies to align culture with strategy as they scale.\r\n\r\n[Contact our team](https://leadedge.com/contact/)\r\n\r\n##### About Scott Miller\r\n\r\nScott Miller is the CEO of G100 and a former CEO of Hyatt Hotels Corporation. He has led large global organizations and advised growth-stage companies on leadership alignment, strategic clarity, and organizational culture.\r\n\r\n##### Company Culture Strategy FAQs for Founders\r\n\r\n**What is a company culture strategy?**\r\n\r\nIt is the deliberate alignment of leadership behavior, communication, and priorities around strategy, vision, and mission.\r\n\r\n**Why does culture fail as companies grow?**\r\n\r\nGrowth introduces complexity. Without clear focus and consistent leadership behavior, teams lose alignment.\r\n\r\n**How does go-to-market strategy affect culture?**\r\n\r\nUnclear or shifting go-to-market priorities create confusion, which weakens cultural cohesion.\r\n\r\n**What role does leadership play in culture?**\r\n\r\nLeadership defines culture through decisions, communication, and daily actions.\r\n\r\n**How can founders reinforce culture at scale?**\r\n\r\nBy communicating vision clearly, maintaining strategic focus, and aligning words with actions.",[33,50,66],{"title":34,"slug":35,"author":36,"isEditorial":8,"tileImage":37,"heroImage":46,"resourceCategory":48},"Strategic Acquisition: How to Work with Acquirers","how-to-work-with-acquirers","Stan Mckee - Former CFO, Electronic Arts",{"id":38,"alt":9,"caption":10,"assetUrl":39,"assetUrlXs":40,"assetUrlSm":41,"assetUrlMd":42,"assetUrlLg":43,"assetUrlXl":44,"assetUrlXxl":45},"1789","https://leadedge.com/system/uploads/fae/image/asset/1789/working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/xs_working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/sm_working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/md_working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/lg_working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/xl_working_with_acquirers.png","https://leadedge.com/system/uploads/fae/image/asset/1789/xxl_working_with_acquirers.png",{"id":47,"alt":9,"caption":10,"assetUrl":10,"assetUrlXs":10,"assetUrlSm":10,"assetUrlMd":10,"assetUrlLg":10,"assetUrlXl":10,"assetUrlXxl":10},"2140",{"name":49},"Leadership Video Series",{"title":51,"slug":52,"author":53,"isEditorial":8,"tileImage":54,"heroImage":63,"resourceCategory":65},"Strategic Acquisitions: How to Get Acquired","how-to-get-acquired","Russell Fradin - CEO, Dynamic Signal",{"id":55,"alt":9,"caption":10,"assetUrl":56,"assetUrlXs":57,"assetUrlSm":58,"assetUrlMd":59,"assetUrlLg":60,"assetUrlXl":61,"assetUrlXxl":62},"1787","https://leadedge.com/system/uploads/fae/image/asset/1787/getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/xs_getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/sm_getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/md_getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/lg_getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/xl_getting_acquired_signal.png","https://leadedge.com/system/uploads/fae/image/asset/1787/xxl_getting_acquired_signal.png",{"id":64,"alt":9,"caption":10,"assetUrl":10,"assetUrlXs":10,"assetUrlSm":10,"assetUrlMd":10,"assetUrlLg":10,"assetUrlXl":10,"assetUrlXxl":10},"2141",{"name":49},{"title":67,"slug":68,"author":69,"isEditorial":8,"tileImage":70,"heroImage":79,"resourceCategory":81},"Sales Pipeline Quality: How To Evaluate, Forecast, and Optimize Your Sales Process","sales-pipeline-quality","Michael Osborne - Former CRO, Bazaarvoice",{"id":71,"alt":9,"caption":10,"assetUrl":72,"assetUrlXs":73,"assetUrlSm":74,"assetUrlMd":75,"assetUrlLg":76,"assetUrlXl":77,"assetUrlXxl":78},"1785","https://leadedge.com/system/uploads/fae/image/asset/1785/managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/xs_managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/sm_managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/md_managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/lg_managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/xl_managing_pipelines.png","https://leadedge.com/system/uploads/fae/image/asset/1785/xxl_managing_pipelines.png",{"id":80,"alt":9,"caption":10,"assetUrl":10,"assetUrlXs":10,"assetUrlSm":10,"assetUrlMd":10,"assetUrlLg":10,"assetUrlXl":10,"assetUrlXxl":10},"2142",{"name":49},"Company Culture Strategy | Alignment That Scales","Build a company culture strategy. Avoid misalignment, clarify go-to-market focus, and reinforce leadership behavior to scale with confidence.",1778046302836]