CMO/VP Marketing – Sample Interview Questions

Role: CMO/VP Marketing

Sample Interview Questions

• What is your selection criteria for your next role?
• How do you create a great customer experience?
• How have you developed content for multiple channels? Should content be different by channel? Explain
• The company has new product coming out in 3 months, what would you do to launch it?
• What will you references say about your ability to build and drive a thriving high performance culture?
• What have been the most successful form of social media in your marketing and why? Who do you measure them?
• Tell me about a brand that you think is an example of good marketing
• Which of our products/services most appeals to you and why?
• Tell me about a brand that you think is an example of good marketing
• Identify one of your favourite brands and it’s positioning and target. In other words, who is the brand trying to reach and what are they trying to tell them. Discuss how the brand uses the marketing variables to support its positioning using the 4 P’s (product, price, place and promotion) and give examples about how your brand delivers against each