CMO/VP Marketing – Sample Job Spec

ROLE: VP Marketing/CMO

SAMPLE SPEC

Company Name

Position

Location

Contact Information

Include 2-3 paragraph company and/or job description

PROFESSIONAL QUALIFICATIONS

• Define and deploy XXXXX’s WW marketing strategy including overall corporate positioning, brand architecture and product marketing strategy
• Manage branding, customer acquisition and retention
• Redefine and manage our brand strategy, core messaging and supporting materials and programs that lead to category creation
• Lead product marketing strategy & implementation for the activation of new products and product extensions
• Market new and existing strategic product enhancements, maintaining senior level relationships and driving specific initiatives
• Develop strategic marketing plans and roadmap for all marketing initiatives, programs and tests
• Implement innovative lead generation programs that drive profitability and increase market share
• Manage and coordinate all marketing, advertising and communications
• Public relations (manage on going flow of high value PR including general releases and feature article pitches, execute PR briefs, manage PR agency & overall process, act as first line of defense in reviewing / shaping content)

REQUIREMENTS:

• A 10+ year career track with progressively responsible marketing roles – expertise in managing all facets of corporate marketing – branding, lead generation, sales support, PR, digital/social media buzz, and real world events
• Bachelor’s degree required; Master’s in Business Administration in Marketing, Communications or related degree or applicable experience preferred
• Proven track record of driving growth in customer base and business results. Very strong analytical capabilities. Demonstrated ability to leverage data analytics to drive business performance
• Excellent communications skills both oral and written. Track record of working with executive management
• Solid working knowledge of the digital advertising ecosystem and existing rolodex of partners
• Extensive B2B marketing experience with deep experience and knowledge of the online media and advertising sector
• Excellent product planning and business plan development skills
• Product launch and sales skills
• Experience with financial modelling and revenue forecasting
• Intellectual curiosity, desire to learn, and passion for building a best-of-class product
• An energetic, forward-thinking and creative individual with high ethical standards and strong stature and presence.
• Experience identifying and managing key agency/creative resources – everything from PR to graphic design.
• Expertise in delivering solution-oriented sales materials and tools.
• Understanding and experience working with quantitative marketing metrics, and acquisition techniques
• Previous start-up experience a plus