Lead Edge & True

CMO/VP Marketing – Sample Job Spec

ROLE: VP Marketing/CMO


Company Name



Contact Information

Include 2-3 paragraph company and/or job description


  • Define and deploy XXXXX’s WW marketing strategy including overall corporate positioning, brand architecture and product marketing strategy
  • Manage branding, customer acquisition and retention
  • Redefine and manage our brand strategy, core messaging and supporting materials and programs that lead to category creation
  • Lead product marketing strategy & implementation for the activation of new products and product extensions
  • Market new and existing strategic product enhancements, maintaining senior level relationships and driving specific initiatives
  • Develop strategic marketing plans and roadmap for all marketing initiatives, programs and tests
  • Implement innovative lead generation programs that drive profitability and increase market share
  • Manage and coordinate all marketing, advertising and communications
  • Public relations (manage on going flow of high value PR including general releases and feature article pitches, execute PR briefs, manage PR agency & overall process, act as first line of defense in reviewing / shaping content)


  • A 10+ year career track with progressively responsible marketing roles – expertise in managing all facets of corporate marketing – branding, lead generation, sales support, PR, digital/social media buzz, and real world events
  • Bachelor’s degree required; Master’s in Business Administration in Marketing, Communications or related degree or applicable experience preferred
  • Proven track record of driving growth in customer base and business results. Very strong analytical capabilities. Demonstrated ability to leverage data analytics to drive business performance
  • Excellent communications skills both oral and written. Track record of working with executive management
  • Solid working knowledge of the digital advertising ecosystem and existing rolodex of partners
  • Extensive B2B marketing experience with deep experience and knowledge of the online media and advertising sector
  • Excellent product planning and business plan development skills
  • Product launch and sales skills
  • Experience with financial modelling and revenue forecasting
  • Intellectual curiosity, desire to learn, and passion for building a best-of-class product
  • An energetic, forward-thinking and creative individual with high ethical standards and strong stature and presence.
  • Experience identifying and managing key agency/creative resources – everything from PR to graphic design.
  • Expertise in delivering solution-oriented sales materials and tools.
  • Understanding and experience working with quantitative marketing metrics, and acquisition techniques
  • Previous start-up experience a plus