Steve Bornstein, Former CEO ESPN and Former CEO of NFL Network
Steve Bornstein was most recently the President and CEO of the NFL Network and was also the NFL’s Executive-Vice President of Media. Prior to joining the NFL, Bornstein was the Chairman of ESPN, and also served as president of ABC While at ESPN, he organized putting SportsCenter reruns on during the morning hours. He joined ESPN in 1980 as manager of programming when the cable sports network was a four-month-old start-up. He advanced through the network’s programming and production ranks, becoming ESPN’s youngest president and CEO in 1990 at age 38. Three years later, he was given the additional title of corporate vice president of Capital Cities/ABC, Inc.
Summary Notes on Company Culture
At ESPN, culture had 3 main tenets
What’s the mission?
What’s the brand?
Is the company true to the brand?
How did you prevent deterioration of culture?
Always being clear about the mission and understanding the mission
At ESPN, mission was serving the fan
How did you think about vetting candidates for a cultural fit?
Hard to be perfect here, but great strategy is to identify people with intelligence, ambition and integrity
To create a strong culture, it’s necessary to have respect for fellow employees